years ago sporting goods business was a specialised
business producing, supplying and selling team uniforms
and apparel, shoes and equipment to a limited number
of people worldwide like hard training athletes and
kids having sport classes.
The world had not yet seen any Nikes or Reeboks or most
of the other well known global sports brands. Nor had
we heard about multinational retail groups in sports
like Footlocker, Decathlon or Intersport International.
A training outfit was a grey sweatshirt with cotton
fleece pants or a polyester tracksuit most likely produced
by Adidas or Puma and in the USA by Champion and Russell.
The Chuck Taylor All Star canvas shoe was the industry
standard of a athletic shoe for all sports.
But times has changed…!!
Old sports companies disappeared as they did not grasp
the new trends.
Hundreds of high profiled international and national
brands in sports and leisure have mushroomed in an industry
already in 2000 considered to be the largest in the
world and according to figures from WFSGI and Goldman
Sachs & Co. Research had registered sales of US$
92 billion. 5 years later in 2005 this figure is estimated
to have doubled to app. US$ 180 billion worldwide including
figures from emerging markets like China, Russia and
fast growing Eastern European markets.
The story continues ….
And the wheel is turning faster…!!
Through the 80ties and 90ties the sporting goods industry
has experienced the running boom, the first fitness
craze, the outdoor trend with more people choosing active
holidays, the general trend of working towards a healthier
life style and the growing sports fan culture. Great
athletes have turned into superstars and product development
and technical innovations have crossed new borders for
Sporting Goods Business
today affects everybody.
Sports lifestyle segment has been growing and the wellness
revolution will affect us all. Obesity crisis and a
growing concern for a global population getting too
little physical exercise. But we dress sporty and watch
sport for entertainment.
Differentiation, individualisation and innovation. The
Universe of the global sporting goods business involves
preparation, analysis and strategic short and long-term
SportVenture follows the development
in the global sporting goods business realising that
success is a journey – not a destination.
“ The best way to predict
the future……is to create it”