References – complimentaries.  

Lars Wiskum finishing an international half marathon race on The Chinese Wall.

“Motivation, a positive attitude and the ability to see new possibilities and cross borders are key factors for success”

Lars Wiskum, CEO SportVenture.


"Li-Ning Sports has established a position as a leading sports brand in China. Internationally it is the vision of Li-Ning Sports to be one of the leading sports brand companies.
As our Internationa Senior Consultant Lars Wiskum has supplied us with valuable contacts, information, trends, ideas and strategic considerations concerning the sporting goods industry in Europe through several years”.

Neil Niu, former Manager of International Market Department of Li-Ning.

"Lars Wiskum is a passionate and very knowledgeable specialist with key
competencies and high-level experiences from the international sports
good industry. He captures the relevant, distinct and ever-changing
trends as well as the many new challenges facing the industry.
Therefore, Lars Wiskum is one of the leading advisors to any sports
brand aiming for better performances".

Martin Roll, CEO, VentureRepublic

“25 years of business experience combined with a dedication to develop new business opportunities within the sporting goods business has been a great inspiration to me and SportLink”

Preben Boas, Managing Director.
Sporting Goods Manufacturers Association, Denmark.

“Commerce unites the world!

The people of Denmark always played a very important role in the global market place.
Working with Lars Wiskum has always been a treat. I admire his persistence (he gets the job done) and his creative views of things to come.
I have been in the sporting goods business for a long period of time in many aspects, roles and executive positions, from being European director, general manager and president for great brand names, to serving on boards of trade associations and public companies.

I can recommend Lars Wiskum to you, his International business experience and contacts combined with a feeling for innovative ideas and consumer trends is valuable for any client or company in a global marketplace.”

Fred Lulof, Kihei, HI USA. President of L&N Group,
Prior VP and GM of Champion Products Int & CEO of Head Sports Wear International and Board Member of WFSGI

” If you combine the perseverance of the marathon runner, the skills of the professional ball player and the tactical overview of the coach and transfer it to business performance you can find all qualities in a corporation with one person – Lars Wiskum”

Klaus Schønning, Composer, Musician. Partner in MusicVenture

“Establishing a new brand in todays competitive international markets is a big challenge and our cooperation with SportVenture and Lars Wiskum has provided us with a reliable and close partner with extensive business experience, ideas, international contacts and a dedication to succeed”.
ZO-ON is a market leader in Iceland in technical outdoor apparel in Iceland.

Jon Erlendsson, President Zo International.






One thing is to know the path. Another thing is to walk the path!