Sports has established a position as a leading sports
brand in China. Internationally it is the vision of
Li-Ning Sports to be one of the leading sports brand
As our Internationa Senior Consultant Lars Wiskum has
supplied us with valuable contacts, information, trends,
ideas and strategic considerations concerning the sporting
goods industry in Europe through several years”.
Neil Niu, former Manager of International
Market Department of Li-Ning.
"Lars Wiskum is a passionate and very knowledgeable
specialist with key
competencies and high-level experiences from the international
good industry. He captures the relevant, distinct and
trends as well as the many new challenges facing the
Therefore, Lars Wiskum is one of the leading advisors
to any sports
brand aiming for better performances".
Martin Roll, CEO, VentureRepublic
“25 years of business experience combined with a
dedication to develop new business opportunities within
the sporting goods business has been a great inspiration
to me and SportLink”
Boas, Managing Director.
Sporting Goods Manufacturers Association, Denmark.
“Commerce unites the world!
The people of Denmark always played a very important role
in the global market place.
Working with Lars Wiskum has always been a treat. I admire
his persistence (he gets the job done) and his creative
views of things to come.
I have been in the sporting goods business for a long
period of time in many aspects, roles and executive positions,
from being European director, general manager and president
for great brand names, to serving on boards of trade associations
and public companies.
I can recommend Lars Wiskum to you, his International
business experience and contacts combined with a feeling
for innovative ideas and consumer trends is valuable for
any client or company in a global marketplace.”
Fred Lulof, Kihei, HI USA. President
of L&N Group,
Prior VP and GM of Champion Products Int & CEO of
Head Sports Wear International and Board Member of WFSGI
” If you combine the perseverance of the marathon
runner, the skills of the professional ball player and
the tactical overview of the coach and transfer it to
business performance you can find all qualities in a corporation
with one person – Lars Wiskum”
Klaus Schønning, Composer,
Musician. Partner in MusicVenture
“Establishing a new brand in todays competitive
international markets is a big challenge and our cooperation
with SportVenture and Lars Wiskum has provided us with
a reliable and close partner with extensive business experience,
ideas, international contacts and a dedication to succeed”.
ZO-ON is a market leader in Iceland in technical outdoor
apparel in Iceland.
Jon Erlendsson, President Zo International.
One thing is to know the path.
Another thing is to walk the path!