-International Strategic Senior Adviser to the Sporting Goods Industry.
CEO and founder of SportVenture in 2002.
-30 years of management, sales and marketing experience from the sporting goods industry building sportsbrands and sportscompanies
-Served as board member in several textile, fashion and sportscompanies in Scadinavia.
-Building brands like Champion, Pro Kennex (rackets), K-Swiss.
-Writer and industry adviser for international sportstrade and fitness magazines.
-Engaged in entrepreneurial innovative development of outdoor fitness activities and equipment.
-Mature network of quality contacts within the sporting goods industry.
- Member of World Federation of The Sporting Goods Industry